The day has come when exact match domains are dead.  Just another update by Google which has killed many small businesses that found success on Search that are let down once again leaving them to start all over. If you are thinking about starting a new website you better find an aged domain if you want to be anywhere near page 1.  In our testing all sites on page 1 in any popular market are all domains over 4 years old with the average age being 11 years old.   Google thinks they solved their issues with spam on page 1 by selecting domains that are older which will just lead to another issue because a lot of older sites are not updated consistently.  When will the dumbasses at Google wake up and decide to work with small business owners to better their platform?